1. Goal Identification
Where we work with the client to determine what goals the new website needs to fulfil. I.e., what its purpose is.
2. Scope Definition
Once we know the site's goals, we can define the scope of the project. I.e., what pages and features the site requires to fulfil the goal, and the timeline for building those out.
3. Sitemap & Wireframe
With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.
4. Content Creation
Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic.
5. Visual Elements
With the site architecture and some content in place, we can start working on the visual brand.
By now, you've got all your pages and defined how they display to the site visitor, so it's time to make sure it all works.
Once everything's working beautifully, it's time to plan and execute your site launch! This should include planning both launch timing and communication strategies.